Shot Talk

New Shells for '06

Despite the fact that US hunt-er and shooter numbers are either flat or slowly declining (depending upon which statistics you look at), the arms and ammunition industry experienced record sales in 2005. The industry is selling more because it's creating and offering ever-more stuff to an essentially stable group of consumers that seems willing to pay ever-increasing prices for ever-more products. So far so good. The kicker is that the ammunition industry is beginning to suffer significant materials cost increases for almost every component in ammunition.

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,September-October